

Presumably the artists contributed to the soundtrack because they enjoy the show, or at least want to score points with their kids, but their contributions- many of which were recorded specifically for the film- sadly sound half-hearted.Īvril Lavigne's presence isn't a surprise (she's the only artist whose audience might overlap with show's), although her Gap-rock take on the "SpongeBob" theme is pretty excruciating- all 46 seconds of it. More importantly, how did Wilco, The Flaming Lips, The Shins, Ween, and Motörhead land on the soundtrack to the first "SpongeBob" film? Many of these artists have contributed to soundtracks in the past- The Flaming Lips rode the success of "She Don't Use Jelly" all the way to Batman Forever, The Shins had a life-altering role in this year's Garden State, and Ween have appeared, along with Pantera (!), on a previous "SpongeBob" soundtrack- but here, their original material is geared toward young children. However: Is SpongeBob truly a model of forgiveness and understanding, or just an adorable, inoffensive tool in Nickelodeon's merchandising arsenal? The metaphorical sweaty bodyguard of Nickelodeon promotion forcefully exerts its presence these days- and does so in stark contrast to the show's uber-amiable wholesomeness.


But as these cartoons evolved, so did their marketing practices- the congenial "SpongeBob SquarePants" came with a prepackaged saturation plan. In the early 90s, animators like John K, creator of "Ren and Stimpy", fled the toy commercial wasteland of network TV animation and found a niche on the fledgling Nickelodeon network, whose novel idea of airing creator-based cartoons led to the successful first wave of the network's original animated programming. I'll be the first to admit that I don't understand the SpongeBob phenomenon. He excitedly waved his hands, but as we moved toward him, a hulking teamster forcibly intervened, crossed his arms, and shook his head: "We work for tips." When the kids wandered off, we stepped up, thinking it might be fun to take a quick picture with the famously affable pineapple-dwelling milquetoast. As we walked idly through Midtown Manhattan this summer, my girlfriend and I came across a foam-suited SpongeBob posing for pictures with a small group of children.
